Pressemeldungen

Delticom plans sales network expansion

Hannover, Germany, December 3rd

Delticom AG, market leader in the European online tire retail segment, is planning an expansion of its European sales platform. The company currently operates 31 online stores in 18 countries.


It all began back in 2000 with Delticom's first retail outlet, www.reifendirekt.de. A wholesale venue, www.autoreifenonline.de, was added shortly thereafter and platforms in Austria, Switzerland the UK and other European markets soon followed. "We will soon have the entire European market covered, which shows that our business model has been extremely successful," notes Delticom chief operating officer Andreas Prüfer. "Our extensive product line consisting of 70 tire brands and 15,000 tire models has gone over extremely well throughout Europe and beyond," comments Rainer Binder, Delticom chief executive officer.

In addition to tires and complete wheels, some outlets also carry motorbike tires and spare auto parts (the latter in Germany only at www.autoteilemeile.de). Delticom has successfully instituted a standardized and extremely simple ordering process in all markets. The customer finds the tire they want online, selects one of numerous payment options, and enters the desired delivery address. If the customer does not know where to have the tire mounted, they can search the Delticom site for the nearest Delticom tire mounting venue, of which there are currently 4,500 across Europe. Service stations and tire mounting stores can register free of charge at www.mytyres.co.uk and have the name of their establishment added to the list of Delitcom facilities.

The company recently purchased the consumer tire test report website www.reifentest.de. In addition, Delticom will soon be opening a facility in Portugal, www.pneucity.com and their French motorbike tire outlet www.pneus-moto.fr went into operation this past October. Delticom provides Swedish motorists with complete winter wheels via www.dackonline.se, services Swedish bikers via www.mcdackonline.com and has acquired the Swedish URL's dack.se and däck.se. In Greece, customers are excited about the extensive range of tires available at Delticom's newly launched facility, www.elasitca-online.gr.

Delticom turnover was 51 million euros for the first three quarters of 2004, a 54% increase over the same period last year.