Delticom: more motorists buying tyres online
- 1 in 7 UK motorists now buying tyres online
- A third of motorists would now consider doing so
- More than 40 percent of young drivers have bought tyres onlinee
Delticom AG, Hanover/London - 12.06.2013 - More than a third of drivers would now consider buying their tyres online, according to a UK web survey of over 1,000 UK motorists*, on behalf of Delticom, the leading online tyre retailer in Europe - nine percent above the 2012 figure of 27 percent.
The number of motorists who have already bought tyres online has also increased, to 14 percent; up from 11 percent in the previous year. Young drivers are leading the way on this type of buying. More than 40 percent of the 18-24 age group said they had done so compared to 15 percent of 45-54 year olds, and five percent of over-65 year olds.
A high availability of stock was a very important factor for tyre buyers, with 81 percent of respondents rating this important or very important. Being able to have their tyres fitted locally was vital to 76 percent of respondents, and a large choice of tyres, brands and models was important for 70 percent.
Delticom's tyre expert Rainer Binder said: "We are pleased to see that more and more motorists in the UK are choosing to buy their tyres online. It is also very encouraging that young drivers in particular have realized the benefits of doing so, although drivers in all age groups are now shopping online for this essential purchase.
"Our survey also showed that knowing who would fit the tyres gave motorists much more confidence about buying their tyres online. We have always recognized the needs of online tyre buyers and know the importance of our network of professional, local fitting partners in the UK."
At mytyres.co.uk, motorists will find an established network of currently more than 2,000 professional fitting stations in the UK. Mytyres.co.uk offers a full range of tyres, including summer tyres and all-season tyres, for almost all vehicle types with great availability and the widest possible choice.
Notes to editors
- *This representative online survey was commissioned from fastMAP for Delticom, and ran in April 2013. There were 1012 participants.
- For more information on the company and the online shops, please visit: www.delti.com.
- www.mytyres.co.uk
- www.yourtyres.co.uk
- www.moto-tyres.co.uk
- www.123spareparts.co.uk
- www.fleettyres24.co.uk
Information about the company: www.delti.com
Complete tyre-and-wheel sets, auto accessories and more available via our online shops: www.mytyres.co.uk and www.123spareparts.co.uk